Hello everyone at The DivaCup

thank-you-revisedThe Diva Team received the below email from a husband who wanted to share the experience of his wife discovering The DivaCup with our team. The following is just one example of how men and woman are joining the conversation of sustainable period care!

Hello everyone at The DivaCup,

My wife recently learned about your product and it has changed her life. Now she goes around to everyone who will listen and sings the praises of her cup. She has convinced a few people to try it, but has been thoroughly disappointed by the push-back she has received from other women. It is in those moments that she feels like a bright, futuristic astronaut visiting a sad, primitive planet, inhabited by a doomed, superstitious race quite beyond help. But then she’s back in her rocket and off to tell the willing universe about The DivaCup!

Unfortunately, the person who she relies on the most to hear her growing list of facts and satisfaction is myself. Now, I am not a robot, I feel happy for her, but she will even wake me in the night to express her DivaCup joy. She even had me write an email back home to a friend of mine, so that her message would spread all the way out to the west coast of Canada, as we now live in the east.

I would like to share that email with you:

To Angel,                                                                                                               12/21/14

This is an email on behest of my Love, who has become both obsessed with a product, and something of an unstoppable advocate for it. She wants the world to know about The DivaCup – the clean, effective, environmentally responsible, economically sensible, reusable, lovable tool, and best friend that permits horseback riding, swimming or just a relaxing evening in your finest drawers and linens, while your aunt Flo is in town. Ladies, The DivaCup takes the period out of the end of the month, and inserts a question mark, as if to say, what’s next? The average woman spends $4000 dollars and sends 10,000 feminine hygiene products to the landfill in a lifetime. The DivaCup eliminates all of these costly expenses friend, and in a toxic shock free way. Around since the thirties, comparable products have withered in the shadows of more disposable items, but my wife has seen the light, and I quote: “I can’t wait for my next period!” So please, help get the word out, so that my crazed wife will stop waking me up in the middle of the night to exclaim how problem and blood free her sleeps have become. I’m so sick of hearing about The DivaCup. Help….

–       Joshua

So there you have it. Just thought you should know how deeply happy your product has made my wife, and to the extent of its power that even a man in his mid-thirties has been compelled to pen not one but two letters about it.

Congratulations, and on behalf of my wife – thank you.



{Guest Post}: Ladies Are Doin’ It For Themselves – The Convergence of Environmentalism and Empowerment

AllYouNeedisLess_hiresMy interest in living environmentally-friendly was piqued eight years ago, when frustration over high-priced “green” goods had me seeing red.  I found it endlessly infuriating that anything Eco-friendly always seemed to require lots of money when you bought a “natural” product, tons of spare time if you chose to whip up a homemade version – or in the case of recipes involving a laundry list of obscure ingredients, both.

This passion for an Eco-friendly life that was as simple as it was green, propelled me to write a book called All You Need Is Less. In it, I detail dozens of ways to reduce your environmental impact by gradually making easy, inexpensive, and fun changes to your daily life. I found taking control of the products and ingredients entering my home incredibly empowering, and so it was natural for me to talk about The DivaCup in my book.

The DivaCup blends two of my greatest passions, female empowerment and environmentalism. It may seem strange to imbue a simple menstrual cup with this attribute, but we in North America live in the heart of a culture that often exploits our femininity for profit while simultaneously trying to make us feel ashamed of the very things that make us female. By these arcane rules breasts are okay if they are overflowing out of a padded demi-cup ten feet tall on a billboard, not so much if they are peeking out over the fuzzy head of a nursing infant.

And of course, this attitude extends to our periods.

Is there anything more reviled and feared than a woman’s period? As a teen girl it is the ultimate embarrassment. Each month, the potential for menstrual blood staining clothing – or products falling out of a purse or backpack – is literally a nightmare scenario. Half of our population gets a periods every single month yet we all walk around pretending that it isn’t happening, because we’ve been taught to feel ashamed of a completely natural process.

In some cultures menstruation is seen as a powerful, cleansing act, a mark of the divine feminine, a time for rest and rejuvenation and remembering our female roots. In ours, however, we hide it, deny it, and lie about it. An entire industry is built around maintaining its secrecy. Pads and tampons are made to be thrown out, built to be discreet, and designed to hide our periods with crinkle-free wrappers, artificial scents and shiny plastic applicators. Entire advertising campaigns are conducted using a mysterious blue liquid because no one wants to think about periods even when they are selling products to deal with our periods!

This shame has real-world implications that go beyond the impact of this shame on young women. Hundreds of thousands of pounds of waste from tampons and sanitary napkins end up in landfills every year, and if it weren’t so sad, it would strike me as ironic that such an innately natural process has such a devastating effect on the natural world.

Cup-PouchI think as girls and women become more empowered, they become less inclined to buy into myths about the female body being dirty, embarrassing, or unacceptable in its natural state. Once this happens, one doesn’t need super thin panty liners or cleverly disguised tampon cases. Once we are able to accept the period as natural, we are more likely to search out a natural way to manage it.

Enter The DivaCup!

The DivaCup allows us to accept, acknowledge and take control of our bodies,  while also significantly reducing waste. Informing and empowering women while preventing hundreds of thousands of pads and tampons from being thrown out – What’s not to love?

Earth-Day-Giveaway---FB-Image (2)Introducing The DivaCup into your life, is just one way you can go green. Learn more helpful tips by picking up a copy of All You Need Is Less! You can also win a copy of All You Need is Less along with The DivaCup and DivaWash by entering Diva’s Earth Day Giveaway.

Full contest rules and entry can be found here.



madeleine authorMadeleine Somerville Madeleine Somerville adores writing in all its incarnations – dramatic exclamation-filled diary entries, pseudo-journalistic endeavors for small town weeklies and blogging.  She became an unrepentant, tree-hugging hippie after moving to British Columbia eight years ago and she’s never looked back. This is her first book.



G Day 2015!

15598488940_c88f2704ef_nAdolescence for many is about trying to be comfortable in your own skin. While full of exciting new opportunities and changes, many of these bring their own set of challenges. Add to the mix a young girls first period and you are sure to have some stories to share with the grandchildren.

Growing up as the only girl with three active brothers, playing outside all day, camping at the lake every weekend during the summer, was so much fun. I really thought I was one of the boys. Up until I got my first period I was free to enjoy being a child with no major restrictions. Then my period came and suddenly I felt that my life was changing forever. I was no longer allowed to hang out with the boys because now I was a “woman” and so started to hang out indoors with the girls in the neighborhood, listening to 60s music and dancing in our basements.

Feminine hygiene options in the mid-1960s were tampons (which were not popular for girls in my age group) or big, bulky pads which would be attached to elastic belts or could be attached to your underwear with pins to hold them in place. I always felt insecure during my cycle because you always had to hide it. I was always fearful of any leaking, odor or the bulkiness of pads showing under my clothes.

The cramps were not fun either but I dealt with it like all the other girls around me. It really did bother me that no one including family, teachers, etc. had any compassion when you had cramps. If you complained to the gym teacher that you had bad cramps they would make you run around the track.

Looking back to my adolescence, having my period was life-changing. Overall the menstrual experience is not pleasant and I really wanted to do something to improve the way women deal with it. As well, I was not afraid to talk about it openly even when the subject was taboo. Creating The DivaCup has certainly fulfilled my dream of improving our menstrual experience.

But the education has only started.

15785012702_96cf002dd2_zEducation about the menstrual cycle begins around age ten. There is an annual health class session that describes in vague and sometimes clinical terms what would happen to your body physically. Very few questions are asked. No one dares to break the silence or to provide any personal details of their experience.

It was experiences like these that inspired Madeleine Shaw, co-founder of Lunapads International to launch G Day in 2014. G Day is a day-long community-based rite of passage celebration for girls and their caregivers to welcome them into adolescence.

As a girl approaching puberty, Madeleine wished for an acknowledgement of her arrival into adolescence. “I was really excited about what was happening to me, and hoped that there might be some sort of recognition outside of my family that it was special”, the 47-year-old award-winning social entrepreneur explains.

While the acknowledgement never happened, the vision never left her imagination. Two G Day events were held in 2014 in Vancouver, BC for girls ages 10 to 12 and were attended by over 500 people. The gatherings received significant media coverage; their success spawned the movement now spreading across Canada.

Diva International Inc. is excited to share the news about G Day Toronto which is taking place on Sunday April 26th at Daniels Spectrum in Regent Park. The event features an amazing lineup of speakers and artists who will be presenting a variety of material to support girls’ self-esteem and connection to one another and their families at this special time of life.

G Day is an amazing event that is well overdue. It is so uplifting to celebrate becoming a woman and to empower girls that they can achieve their dreams.

Learn more about G Day with these helpful videos from the first and second events, as well as a beautiful testimonial about G Day’s benefits from a parent’s perspective from a Mom and G Day Victoria Community Leader.

Don’t miss out! Buy your tickets today for G Day Toronto! And by using the below codes you can receive 20 % off the ticket price!

  • TOBLOG20G – code for girl tickets
  • TOBLOG20C– code for champion tickets (parents, grandparents, godparents, aunts & uncles, etc.)

Diary of a Diva: Restoration Climbing: Sustainable Cycles for Adventurous Women

RC.BeccaLiving an outdoor lifestyle magnifies the details of efficient systems and the items to sustain those systems. Camping is often saved for the weekend get-away where the creature comforts of a warm bed, running water and a porcelain throne for morning duties (and doodies) are temporarily replaced by the alternatives, thus helping such amenities fall in the “not-taken-for-granted” category during the rest of the week. In a daily existence where these amenities are compromised, finding ways to obtain a similar level of security and comfort happens naturally; the comfort is defined in the details.

The monthly madness of a woman can all-too-often become a detrimental distraction in the psyche and thus on the adventure. Going for a hike in the woods or out for a casual day of rock climbing suddenly becomes anxiety-ridden. Are there toilets at the trailhead? How long will we be out? Should I let everyone know that I’m on my period or sneak away when no one is looking to pull out the whole clean-up station, trashbags in bags etc.… will there even be a place where I can go unseen? Calculations of timings of the tampon exchange shuffle through the mind like ants on a pheromone trail to their starting point. The delightful day out now seems like more of a hassle than it’s worth. “I’ll just stay home and work on some things today,” might replace the underlying excitement for a new and unpredictable experience in the world of wilderness.

Diary of a Diva Becca D. After missing out on a day of climbing memories and stories, I vowed to never let my period interfere with a day of outdoor activity again. My system of bags with my extra hard glasses case to carry tampons without smushing them did not relieve the period inconvenience. Then, a friend, a fellow Outdoor Leadership major at Warren Wilson College, excitedly pitched the benefits of the little reusable cup that seemed so foreign and rather gross at the time. No more prime real estate backpack space allotted to tampons and trash bags; no more last-minute emergency runs to the tampon isle just to dish out a few more bucks on the bodily routine. Instead, a one-time purchase and one item to carry filled this niche. The DivaCup also provides a surprisingly empowering benefit. The opportunity to see the outputs has helped me to foster a greater appreciation of and connection with the beautiful cyclical bodily function that all too often gets bashfully shoved behind the fly. Just like it feels right to toss the banana peel into the compost, it feels right that the internal cycle of a woman can flow without using a plethora of chemical-laden disposable products.  

Now that I live the camping lifestyle on the road with Restoration Climbing all I need is my water bottle, some hand sanitizer and The DivaCup to provide the utmost security when the full moon rolls around, dissolving the period anxiety that used to hinder my enjoyment of experiences in the outdoors. As an outdoor enthusiast, professionally and recreationally, The DivaCup is a true “game-changer” and I greatly appreciate the company’s support in donating product for the promotion of Restoration Climbing and thus the greater mission of fostering environmental stewardship into the habitual behaviors of outdoor users. More The DivaCup’s, less human impact on the environment; more restoring, less destroying; more cycle respect, less behaviors to correct, more joy and health in life.

Becca Droz

Diary of a Diva Becca D. Born and raised in the steel city of Pittsburgh, PA, Becca Droz gravitates towards outdoor environments where she feels most comfortable being herself. After graduating from Warren Wilson, she spent a season as a field instructor for a wilderness therapy program. She then joined with her friend, Sam, to launch Restoration Climbing, a grassroots initiative working to inspire climbers to promote responsible behavior in the climbing community. Becca recognizes that it is in the hands of the individual to make choices that support the health of the ecosystem in the areas we visit. The #restorationarmy is expanding and empowering each other to be the change we wish to see. Check out restorationclimbing.com and follow us on Instagram!